Film + Talk Kids + Family

When his children's room and the country life become too confining for him, Austyn Tester builds a parallel world: On Instagram he encourages others to believe in themselves. But Tester's success has its downsides: The fight with his mother, the limited resources - all that remains. "Jawline" documents the discrepancy between Tester's online and offline life and his striving for success despite difficult circumstances.

Film talk: So You Want To Be A Social Media Influencer? The Digital World as an Extension of the Analog World.

Social media influencers (e.g. beauty bloggers, video game vloggers, science lovers, instafamous) are extremely popular among minors, and they do play an important role in their lives. What makes them influencers, apart from their outreach and marketing appeal? How do they see themselves and how are they seen by others?


Dr. Martina Schuegraf

Media Scientist