Francesca Panetta

Immersive Artist | Journalist | Director

Francesca Panetta is a multi award-winning immersive artist, journalist and director. She uses emerging technologies to innovate new forms of storytelling that have social impact. She was XR Creative Director at MIT’s Center for Advanced Virtuality where she made flagship work such as In Event of Moon Disaster. Before that she worked at the Guardian for over a decade pioneering new forms of journalism, including setting up and running the in-house virtual reality studio.

Her works have won critical acclaim - receiving awards around the world, and touring the White House, Tribeca, Cannes, Sundance, and more. She was a 2019 Nieman Fellow at Harvard University.



Opening Keynote: The Art of Immersive Storytelling

Francesca PanettaImmersive artist and journalist, UK

Francesca Panetta is one of the first journalists to explore immersive technologies and their potential for communication. She opens her treasure box of the richest experiences in this field and puts us on the right path for our future projects that will change science communication forever.


What IS the Art of Science Communication?

Prof Dr Antje Boetius, Director of the Alfred-Wegener-Institut, Helmholtz Center of Marine and Polar Research, Germany I Milica Momčilović, President of the World Federation of Science Journalists, Serbia I Francesca Panetta, Immersive artist and journalist, UK I Dr Mandana Seyfeddinipur, Director of the Endangered Languages Documentation Programme & Endangered Languages Archive, Berlin-Brandenburg Academy of Sciences and Humanities, Germany

More interactive stuff, more immersive experiences, more classical formats, a mixture? Or something completely new? Bridging the gap between science and science journalism or rather keep everyone’s own perspective? Why is it sometimes so hard to reach people? And what are the most promising solutions? Let’s discuss the art of science communication and science journalism with renowned experts from the field!





After the Facts

Marcus Gilroy-Ware, Autor, Dozent für digitalen Journalismus, University of the West of England

We have more information at our disposal now than at any time before. So why, in a world of rising sea levels, resurgence of the far-right, and a global pandemic, do so many people believe in bizarre and untrue things about the world? [...]