SILBERSALZ Science & Media Festival 2021 - Conference

17.09 - 18.09, Halle (Saale)

The conference is open to international media professionals and scientists. In accordance with national health regulations in fall, only a limited number of delegates- will be able to join us on the ground at the Leopoldina – National Academy of Sciences, in Halle (Saale). Seats are given on a first-come, first-serve basis. You may also join the programme online. 

Register now for free!

Conference programme

Fr. 17 September

-

Opening of Conference

Caroline Wichmann, Head of Department Press & Public Relations, German National Academy of Sciences, Leopoldina, Germany 

Donata von Perfall, Director, Documentary Campus and SILBERSALZ Festival, Germany

Eva Wolfangel, Journalist, Curator and Moderator, SILBERSALZ Conference, Germany

-

Opening Keynote: The Art of Immersive Storytelling

Francesca Panetta, Immersive artist and journalist, UK

Francesca Panetta is one of the first journalists to explore immersive technologies and their potential for communication. She opens her treasure box of the richest experiences in this field and puts us on the right path for our future projects that will change science communication forever.

-

SILBERSALZ Science & Media Pitch - Part 1

Meet seven promising factual projects presented by filmmakers as well as scientific discoveries by scientists with the potential to be developed into fascinating stories for a broad audience. 

-

Case Study: Kusunda - The Art of Using Interactive VR to Engage the Audience

Gayatri Parameswaran, Co-Founder, NowHere Media, Germany I Dr. Mandana Seyfeddinipur, Director, Endangered Languages Documentation Programme & Endangered Languages Archive, Berlin-Brandenburg Academy of Sciences and Humanities, Germany

This one-of-a-kind interactive VR film immerses the audience in the life and culture of the Kusunda people in a way you have never seen before [...]

 

-
  • Englisch
  • Industry only

SILBERSALZ Science & Media Pitch - Part 2

We are proud to present the first outcomes of the AI Media Lab in partnership with Cyber Valley, Europe’s largest research consortium in the field of Artificial Intelligence. It brought together scientists, researchers, designers, creative technologists, and artists to collaborate on developing new innovative projects, at the intersection of science, research, technology, and society for broadening the public perception of science, and bringing scientific research into mainstream media.

 

  • Englisch
  • Industry only
-

Case Study: Marshmallow Laserfeast

Barney Steel, Founder and Director, Marshmallow Laserfeast, UK

Marshmallow Laserfeast is the master of exploring perspectives that are inaccessible to the human senses. In different interactive and real-time VR experiences the pioneers of immersive storytelling show us what is possible when we creatively take advantage of the possibilities offered by new technologies.

 

-

Recap and Closing Remarks for Conference Day 1

Eva Wolfangel,  Journalist, Curator SILBERSALZ Conference, Germany

Sa. 18 September

-

Opening Keynote: The Art of Reaching Diverse Audiences

Aya Chebbi, Multi award-winning Pan-African feminist, Tunisia

No one else has mastered the art of not only arousing the enthusiasm of a broad and diverse audience for scientific topics as well as Aya Chebbi, but also inspiring them to take action themselves. Aya Chebbi shares her rich experiences -  successes as well as challenges  -and illustrates why diversity is essential for communicators as well if we don’t want to reach only a part of the people - an issue that became more relevant than ever during the Corona crisis.

-

SILBERSALZ Science & Media Pitch - Part 3 / “Science Incubator”

In partnership with the Falling Walls Foundation, we are delighted to present outstanding scientists and fellows of the Falling Walls Engage and Lab programmes to share their scientific research projects and explore new outreach and communication channels

-

Case Study: 7 Grams - The Art of Using Augmented Reality for Science Communication

Karim Ben Khelifa, photo journalist and VR Innovator, Germany 

Many journalists have experimented with augmented reality, but few have unlocked the mystery of how to use the new technology to tell stories so excitingly that users can't wait to experience them. Karim Ben Khelifa is one of the pioneers and he has succeeded in telling the story of a smartphone and all the social and economical problems associated with the materials it contains.

-

SILBERSALZ Science & Media Pitch - Part 4

Meet another four promising factual projects presented by filmmakers as well as scientific discoveries by scientists with a potential to be developed into fascinating stories for a broad audience. (via Open Call, International Focus)

-

What is the Art of Science Communication?

Francesca Panetta, Immersive artist and journalist, UK I Dr. Mandana Seyfeddinipur, Director of the Endangered Languages Documentation Programme & Endangered Languages Archive, Berlin-Brandenburg Academy of Sciences and Humanities, Germany I Prof. Dr. Antje Boetius, Director of the Alfred-Wegener-Institut, Helmholtz Center of Marine and Polar Research, Germany 

More interactive stuff, more immersive experiences, more classical formats, a mixture? Bridging the gap between science and science journalism or rather keep everyone’s own perspective? Why is it so hard to reach the people?

 

-
  • Industry only

Closing of Conference

Eva Wolfangel,  Journalist, Curator SILBERSALZ Conference, Germany

  • Industry only